Deyody helps you turn a hidden liability in your property—escalator handrails a major high-touch surface—into a cleaner, safer, and more profitable asset.

Independent research has shown that these surfaces are far from harmless. Experts at Mayo Clinic and other health institutions warn that everyday touchpoints such as escalator handrails are routinely “riddled with germs,” including drug-resistant strains of bacteria. Time’s health coverage highlights that rubberized surfaces like escalator rails trap grime and bacteria and are rarely cleaned as thoroughly or as often as people assume. More recently, a 2024 peer-reviewed study of escalator handrails found bacteria on every single sample tested, with many organisms showing resistance to common antibiotics—underscoring that this is not a theoretical issue but a measurable, ongoing risk in public spaces.

At the same time, behavior and perception are shifting. Transit authorities like the London Underground have reported increased escalator injuries as riders avoid holding handrails they believe are unclean. On the positive side, a 2023 industry survey from ISSA found that visible, enhanced cleaning practices significantly increase consumer confidence and are a key driver in bringing people back to public venues.

Deyody’s solutions, centered on the WeClean S200-G escalator handrail sanitizing system, are designed to address all of this in a practical, business-focused way:

• Science-backed hygiene and risk reduction
  WeClean delivers continuous, multi-stage cleaning directly on the escalator handrail—far beyond what intermittent manual wiping or UV-only systems can realistically achieve. This helps reduce the microbial load on one of the most frequently touched surfaces in your property and supports your overall risk management and public health posture.

• Increased safety and visible reassurance
  When guests can see that your escalators are being actively sanitized, they are more likely to use handrails as intended, improving balance and reducing the risk of falls. Visible hygiene measures signal that you take safety seriously, aligning with what surveys show actually brings people back and keeps them comfortable on-site.

• New, high-visibility revenue streams
  The WeClean S200-G’s built-in 7" display transforms the escalator into a small but powerful digital media asset. You can use it for wayfinding and safety messages, or monetize it as premium ad space for tenants, sponsors, and partners. What was previously a pure cost center can now contribute to marketing, leasing, and sponsorship revenue.

• Operational and financial efficiency
  Continuous automated cleaning can reduce the frequency and intensity of manual maintenance, ease pressure on janitorial labor, and help reduce wear and tear on escalator components. Combined with proactive advertising, many properties will easily offset the cost of the equipment over a short period—and in time,  effectively pay for the escalator.

• End-to-end support, not just hardware
  Deyody doesn’t just ship a device. We provide consultation, shipping, installation, and long-term support. We work with your operations, facilities, and marketing teams to integrate these systems into your existing worklife and to help you get the most out of both the hygiene performance and the digital media potential.
  
  

In short, Deyody helps your business by using science-backed hygiene technology to reduce risk and improve safety, while simultaneously creating a new, visible revenue and branding channel on infrastructure systems you already own.

Deyody is based in New Jersey and serves clients across the United States, partnering with leading manufacturers to deliver cutting-edge hygiene solutions.

Deyody is not just a hardware vendor—we act as a focused partner whose only job is to make escalator upgrades practical, "low-friction", and worthwhile for your property.

Here is what sets Deyody apart for property owners:

• Single point of contact for a complex upgrade
  Escalators sit at the intersection of facilities, safety, marketing, and sometimes third-party service contractors. Deyody’s role is to sit in the middle of that complexity so you don’t have to. We coordinate the conversations, gather the information, and present you with a clear, simplified path forward.

• Independent, property-first perspective
  We are not a massive manufacturer pushing a catalog of products. Deyody is a lean, independent business that succeeds only if the solution makes sense for your portfolio. That means honest conversations about whether a pilot is justified, where it should be located, and what “success” actually looks like for you.

• Attention to the details owners care about
  Property owners have to think beyond the gadget: access, liability, tenant perception, service contracts, capex vs opex, and brand standards. We build those considerations into the plan from day one—how units will be serviced, how messaging will align with your brand, and how the upgrade fits into your existing vendor ecosystem.

• Clear expectations up front
  Before you commit, we focus on clarity: what will change on the ground, what internal teams will be involved, what a pilot timeline looks like, and what outcomes we’re jointly aiming for. The goal is to make the decision straightforward for owners and executives who have to weigh many competing priorities.

• Long-term mindset, not one-off sales
  Deyody is building relationships in a specific niche—public space hygiene and escalator-focused media—over the long term. We care about how this upgrade performs a year or three years from now, not just about placing a device today.

In short, property owners choose Deyody when they want a partner who will own the details, respect their constraints, and treat escalator upgrades as a strategic improvement to the property—not just another piece of equipment to bolt on and forget.

Deyody works with high-traffic properties where escalators are central to guest flow and experience, including shopping centers, airports, casinos, hotels, office complexes, and transit hubs. If your property has escalators and a focus on guest safety, hygiene, or digital media, we can likely tailor a solution for you.

The built-in display is cloud-connected and centrally managed. Your team—or a partner you designate—can update wayfinding messages, safety notices, branding, and advertising content across one or multiple units from a single interface. Deyody can also assist with initial content setup, scheduling, and basic guidelines for using the screen as a media asset.